Light up your event with these promotional and innovative wristbands!

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Not only do people adore useful freebies, but they love souvenirs from really awesome events, especially when it’s an item that gets you to be part of the show!

The LED xyloband are radio-controlled and can even be programmed to flash in sync with music.

These innovative little creations have been used by the likes of Coldplay on their world tour to illuminate stadiums full of people, and consequently, this product has taken social media outlets by storm.

Imagine your brand reaching hundreds of people at a time at your own event and via social media.

These products can be used at corporate and personal events.

Just last week, popular London bar, Smiths, used these bands to give out free beer when then flashed.

We can help you source these bands for your special event, just email us on sales@adgiftsonline.com

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Stoke-on-Trent’s first Promo Expo deemed a success

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AN EDUCATION and training service has won a package of prizes aimed at boosting its profile.

Stepping Stones Education and Training, in Newcastle, triumphed in a competition run as part of the first Promo Expo, at the Britannia Stadium.

The event, organised by Tony Altham, managing director of AdGiftsOnline, attracted almost 200 people and showcased hundreds of promotional items and businesses based in the region.

The business support package prize won by Stepping Stones is worth £4,000.

Mr Altham said: “I’m delighted with how this first event went, and that this prize will help support a local company with the growth and development of their business.

“AdGiftsOnline will be providing promotional advice and guidance, as well as £1,000 of branded promotional merchandise for managing director Annetta Talbot and her colleagues.”

Mr Altham said the Promo Expo was a big success.

“We have received fantastic feedback and comments from visitors and exhibitors alike,” he added.

Source | The Sentinel

Sit back and relax with these Giant Promotional Deck Chairs…

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It’s official! The sunny season is here and so is your perfect opportunity to get your branding out there at festivals and corporate events.

You probably haven’t considered it in the past, but think about it, how striking would your logo look on a giant 2-person deck chair?

Something like this maybe…?

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These chairs will attract anybody’s eye and with a huge branding area, can be quite influential and enhance your company’s reputation.

A chair of such size is bound to attract people to take a seat and have their picture taken – your branding will permanently in the back of those summer snaps!

In a recent study, 95% of people who use the chair take a photo and many of these images get uploaded to Social Media outlets such as Facebook, Instagram and Twitter, sharing your chair with the whole of their social network.

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We at AdGiftsOnline can help you and your company get the reach you deserve at events, festivals, sponsorships and product launches with these unique and exclusive giant chairs, just call us on 01782 571 950 or email us on sales@adgiftsonline.com.

Which of these freebies motivates you more? A coffee or three £1 coins? And does cash work better or worse than a gift as an incentive?

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Let’s take the free coffee versus £3 first. I think I know what you’re thinking. That latte looks warm and inviting and it’s always nice when someone takes the time to make you a drink and offers it to you expecting nothing in return.

It has sentiment as well as value. But then again, if you choose the £3, you could spend it on whatever you like, such as a magazine or sandwich. So the money has got to be the sensible choice, surely?

Decisions, decisions.

Luckily we don’t have to guess which one most people would choose, or even rely on our own intuition. As always, the solution is to employ the services of someone like Dan Ariely, a professor of behavioural economics at Duke University in North Carolina. He’s not only an expert in his field but doesn’t mind getting paid in pizza rather than dollars which adds to his appeal, if you don’t mind the tomato sauce down his shirt.

Dan and his cohorts looked at what actually motivates people, and his findings proved something of an eye opener. For starters, it didn’t involve any dough-based delicacies. Not even for mains. Putting this revelation to one side, Dan continued his study and asked hundreds of pizza-shunning members of the public to sign up for a website or fill out a questionnaire, offering a variety of inducements along the way.

He discovered that when people were offered something tangible, like a free pen or a paperweight, they considered its value to be much greater than it actually was.

And people wanted it more.

Think back to when you were a kid and those plastic toys that sometimes came free with a comic. All those years on I still can’t get my Dennis the Menace gyroscope to fly properly.

A concrete ‘thing’ can often be seen as more valuable and people then want it more. In another study (email me if you want the details) average spend on dry cleaning was found to be 27% higher when people were offered a gift versus a discount of equivalent value.

So, cash or gift as an employee incentive?

Well, there’s no doubt people go to work to earn money and when bonuses are a substantial percentage of someone’s annual earnings cash can work very well. But cash often doesn’t work as well as gifts as an EXTRA incentive ~ at a lower level for employees ~ for three reasons:

1. Cash is considered ‘just’ income.
£50 will go in all directions, and none of it seems worth much. But a piece of merchandise, bought in bulk at £50 a piece, will have a much higher value in perception. To win a free half day’s holiday is a great motivator for some people.

2. Cash has no ‘trophy value’ or lasting effect.
When was the last time somebody showed you their pay cheque? If somebody wins an award they’ll tell everyone they know and say how proud they are.

3. Cash programmes usually lack goals.
“Do your best” is not a goal. Without a specific target there’s a risk people will just try a little harder but then tire of doing exactly that.

………………………………………..

So, back to the latte and the £3. By now the answer should be clear. Dan Ariely has found that it is, of course, the latte. Unless, of course, you don’t like coffee. Then you can use the three quid to buy a tea.

Source || Philip Hesketh 

 

TRAINING PROVIDER SCOOPS £4,000 BUSINESS SUPPORT PACKAGE

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Following the first ever PromoExpo event at the Britannia Stadium last week, lucky competition winner Annetta Talbot of Newcastle-under-Lyme based firm Stepping Stones Education and Training has collected her fantastic business support package prize worth £4,000.

Almost 200 people attended the event, which showcased hundreds of promotional items and for open days, trade stands, goodie bags and launch events. Event founder Staffordshire businessman Tony Altham, Managing Director of Newcastle-under-Lyme based AdGiftsOnline, said:

“I’m delighted with how this first event went, and that this prize will help support a local company with the growth and development of their business. AdGiftsOnline will be providing promotional advice and guidance, as well as £1,000 of branded promotional merchandise for Annetta Talbot and her colleagues at Stepping Stones Education and Training.

“Plus, added to this will be the Business Coaching programme from award winning ActionCOACH Ian Nicklin, and a Marketing and PR support programme from Fiona Hawkins, Managing Director of our marketing partners Plinkfizz. I’m absolutely certain Annetta will benefit massively from these.

“We have received fantastic feedback and comments from visitors and exhibitors alike, and next year’s event will be even bigger and better with more speaker workshops, networking opportunities and double the exhibitors!”

Located in the heart of Newcastle-under-Lyme, Stepping Stones Education and Training has over 20 years of experience in the Education and Training sector, helping people of all ages access a wide range of vocational training services to aid career progression. Managing Director   Annetta Talbot said:

“I never really thought that by putting my business card in a box, we would be lucky enough to have the opportunity to work with AdGiftsOnline for promotional products for our company.

“We are looking forward to using their products and promoting our business at the same time.”

PromoExpo by AdGiftsOnline

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Hello and welcome to the revitalised AdGiftsOnline Blog!

We’ve been out of touch for a while, but fear not, we are returning to help you and your brand with promotional merchandising.

The AdGiftsOnline team were up bright and early last Thursday morning ready for the first ever PromoExpo.

Setting up gave us a great opportunity to mingle with the suppliers and to get everything just right. We even prepared goody bags which included chocolate bars, lip balms, letter openers, pens, a special Dinky Durham mug and if you were lucky – Free Origination on certain products!

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The doors for PromoExpo opened at 10am but eager early bird arrivals were being welcomed into the Tony Waddington Suite half an hour prior. We like to look after our colleagues and customers and put on a delicious spread of sausage and bacon buns and drinks.

Our branding for both PromoExpo and AdGiftsOnline, were projected across the pitch via the large screen. The room simply buzzed with enquiries and it wasn’t too long before our Managing Director, Tony Altham, took to the stage to introduce our first keynote speaker.

Ian Nicklin of ActionCoach shared his knowledge of business growth, including how to maintain motivation, increasing the bottom line and how business isn’t about busyness! We’re pleased to hear that Ian took several enquires from that speech alone.

Ruth Oxley bravely took over the mic for our PR and Marketing Partners Plinkfizz and taught us about the importance of branding and how it affects the peoples association and perception of the company.

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A scrumptious lunch of sandwiches and chips was served by the staff of Britannia Stadium and people enjoyed their free meal in the break out area. Tea, coffee and ice cold water were available all day and plenty of successful networking took place during the breaks.

The Director of the BPMA, Gordon Glenister, educated us with his fantastic presentation of 21 great ideas to promote your business using branded merchandise. Gordon stressed that the usability of the product is one of the most important aspects when deciding what promotional merchandise is best for your company.

Umbrellas, USBs, eco-friendly products, notepads, towels, electronics, mugs, bags, stress toys, confectionary and everything else you can print on could be found around the 20+ exhibitor stands. Did you see something you liked? We can source that for you at AdGiftsOnline.

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        Operations Director, Stephenie Altham.   Ian Nicklin, Tony Altham, Ruth Oxley and Gordon Glenister

The day rolled on and the prize draw for the £4000 business support package was pulled from the bowl by marketing guru Fiona Hawkins, Managing Director of Plinkfizz. We’re looking forward to working with Annetta Talbot from Stepping Stones Training in Newcastle-Under-Lyme who won this amazing prize! Congratulations!

With that, PromoExpo came to an end. We thoroughly enjoyed the whole day and would like to thank each and every one of you who came and supported us. We have received several pieces of positive feedback and will return next year with an even bigger and better PromoExpo 2015!

-AdGiftsOnline

Please feel free to get some advice on business networking from our very own Tony Altham at www.tonyaltham.com

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