Happy (Promotional) Milk Chocolate Day!

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Promotional Chocolate

What better way to promote your business than with a sweet treat which has been proven to increase endorphin levels?

Promotional chocolate is a fantastic freebie and here are just a few reasons why:

– It appeals to clients in all business sectors and is desirable and appealing.

– It has a short lead time, quick turnaround and is cost effective.

– It can be branded with your own logo and message.

– It can be used for any event, season or holiday period.

– Your client will leave with a smile and your business will be remembered as a generous organisation as well as be kept at the forefront of their minds.

Charlie and the Chocolate Factory is one of the most popular stories in modern culture and many people know the tale of the Winning Golden Ticket.  Just imagine taking that concept and putting your own incentives under the wrapper of a delicious promotional chocolate bar.

AdGiftsOnline can even help you have your own promotional ‘Wonka’ style bars and other tasty ways to get your message across.

Get in touch via sales@adgiftsonline.com or 01782 571 950 and let us help you best!

Old meets new: how to grow, engage and reward in the digital age

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Gordon Glenister, chairman of the BPMA.

Gordon Glenister, Director General of the BPMA.

The digital age has changed the way consumers work, shop and play: but as recent World Cup fever has shown, people still love a freebie – face paint, hand clappers, horns, squeezy footballs and the like, says Gordon Glenister, director-general of the BPMA and organiser of Promotional Products Week 2014

The digital age has changed the way consumers work, shop and play and as a result marketing budgets are increasingly focused on internet and mobile marketing, SEO and social media.

But, as recent World Cup fever has shown, consumers still love a freebie and the UK (and indeed the world) has been awash with face paint, hand clappers, horns, squeezy footballs and the like.

After all, who didn’t see England flags attached to car windows and bunting hanging from trees and balconies? World Cup excitement – and World Cup promotional merchandise – was everywhere.

Today, social media plays a big part in the professional and personal lives of many; but the daily influx of tweets, Facebook updates and LinkedIn posts means the subtle marketing messages they contain can often be missed and the hoped-for increase in brand awareness, ‘likes’ or sales fails to materialise. This is where the combination of the old and the new – promotional merchandise and social media – can pay dividends.

Chosen well, a promotional gift will last much longer than a tweet or status update, and can’t be closed with a click of a mouse or simply ignored.

Rather, it can complement and enhance social media activity by offering a unique opportunity for businesses and brands to not only get their name out there – but also to keep it there.

In fact, recent research by the BPMA revealed that 94% of consumers remember the advertiser who gave them a product, or the product advertised, after they have had the item for six months. In addition nearly two-fifths (39%) said they were more likely to use a business that has given them a promotional product when the need for the advertised product or service arises, rather than a similar business that has not given anything.

The key is to choosing the right product for the brand and its target audience, whether this means a branded novelty or commemorative item to tie in with a high profile event such as a major sporting tournament or royal wedding, a useful product for the consumer that can be printed with a hashtag, QR code or web address, or a functional business item such as a branded desk accessory to reinforce a corporate message, contact details or campaign.

A high quality product that is useful to the recipient will be kept by them, in effect becoming a silent marketing tool that provides ongoing brand awareness. It can help to boost social media followers and online interaction and give customers an opportunity to enthuse about a brand’s generosity and share the promotion across their social networks both personal and professional.

Here are a few examples of what can be achieved and how:

1. To grow a business; why not give away a product to the next 100 people to Facebook ‘like’ on a social media page?
2. To engage consumers; offer a free product to people who respond to a question or request a sample via an online or social media channel
3. to reward customers – consider a higher-end gift for specific groups of customers to encourage loyalty to the brand.

There is a wealth of promotional products available for businesses or brands wanting to use them in their marketing campaigns. So picking the right one can be a bit of a minefield. Here are some of our top tips on sourcing merchandise.

Define the audience, objectives and budget. What is the campaign hoping to achieve – brand awareness, increase in sales, a rise in followers, engagement with Facebook ‘likers’, a simple thank you to customers?

Make sure the product is relevant, useful, or topical and ‘of the moment’ to ensure it is retained and not discarded

Identify the information about the brand that must be communicated – is there a call to action?

Assess what information would be useful to have from the recipients, if it was possible to obtain it. Look at gathering customer data in exchange for the giveaway

Pinpoint what recipients should ideally think about the company or brand after the event or promotion is finished. Will the chosen product deliver this?

Set out the branding and delivery requirements

Ask for proof of the supplier’s ethical, environmental and compliance policies and accreditation

Establish whether the supplier is a member of the British Promotional Merchandise Association for peace of mind.

Promotional Products Week takes place from September 15th – 19th 2014 and is being run by the British Promotional Merchandise Association (BPMA). It will include activity from the 600 plus BPMA members, including open days, events and hospitality, new product launches and special offers, as well as the BPMA Student Design Innovation Awards, which are run in conjunction with Brunel University.

Source: Promotional Marketing

Be Positive with Promotional Items!

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Promotional gifts are a return on investment.

A simple and promotional gift to your (potential) client can brighten their day. It also acts as  a constant advertisement for your business for the whole period that the recipient keeps the product.

Giving something to your client instead of just taking creates goodwill and a positive attitude towards your firm.  Just consider the Law of Reciprocity; positive actions should receive positive actions back. That pen you just gave your prospect could eventually become a business transaction etc etc etc…

You can even boost the morale of your own workers by giving them their very own promotional gifts.

We can help you with your promotional merchandise, just give us a bell on 01782 651 950 or email us on sales@adgiftsonline.com

Snap those awkward shots with the SELFY!

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AdGiftsOnline are pleased to welcome you the brand new and innovative SELFY.

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The SELFY is a remote control for the camera on your smartphone and tablets which allows you to take those shots from afar. Here are 5 Reasons to use the SELFY Smartphone Camera Remote Control as a promotional product:

1. When using the SELFY – you attract the attention of others.

It’s human nature to be curious – so imagine how much attention you could attract just by taking a group shot with the help of a SELFY. Not only will you be the focal point to the onlookers, but for the people who are also involved in the photo!

2. The SELFY can be installed and used with minimum effort. This fantastic little gadget comes with it’s own software, in the form of an app. Simply download the app and get going! 3. Everyone who sees the SELFY will want one! Who wouldn’t? It’s the idea that comes with the new generation of technology and with your branding on it – you will be constantly remembered.

4. The SELFY is a quirky product and could be more popular than a USB stick.

In several polls, USB’s have lead the way as most popular promotional product – but during test marketing, results showed that people liked the SELFY the most.

5. The SELFY is an innovative and useful product!

Nobody wants a novelty that they can not use. The most popular promotional items include office stationary, such as notebooks, pens, mugs and USB sticks. Giving someone a SELFY will certainly make a big impact immediately as well as in the future.

We can help you and your company make an impression with this funky new gadget, just get in touch on 01782 571 590 or sales@adgiftsonline.com to let us help you best.

Let’s Do Business with AdGiftsOnline

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Last Thursday saw the AdGiftsOnline team at the prestigious networking event, Let’s Do Business.

The exhibition took place at Uttoxeter Racecourse and pulled businesses from all corners of Staffordshire and presented them with an opportunity to meet each other, enquire about services and to sell their products.

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Many of the guests who visited our stand took home one of our very popular ‘Keep Calm & Buy Shoes’ printed cotton shoppers, full of goodies such a 50g promotional chocolate bars (some which included winning tickets), 3D engraved light-up keyrings and the ever popular jelly beans.

The day was a perfect opportunity to not only showcase some of our low cost promotional giveaways and our luxury executive gifts, but for us to also offer out our advice, recommendations and business merchandising solutions. You heard it here first folks, AdGiftsOnline – Business Gift Sourcing ~MADE EASY!

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