Promotional merchandise personalization and branding options


Branding and personalization options for promotional products and gifts vary considerably and it is important to choose the right products for your particular artwork and the right artwork solution for the products you choose.

Origination costs can have a significant impact on the item costs if for instance, your branding is required in full colour and a separate screen is required for each of the print colours to be used. While the advent of digital printing has revolutionized the promotional products industry, products unsuitable for digital branding can involve more costly origination and set up costs which pushes up the unit cost for the finished goods.

To achieve the best quality representation of your branding you will need to supply your logo or artwork in various formats. Typically, a Vector EPS file is the preferred and most versatile option for the majority of goods although PDF and even JPEG files can also be suitable.

A Vector file is scalable without losing image quality and all fonts are converted into graphic images within the overall artwork. Most files will need to be at least 300 DPI (Dots Per Inch) or higher to be suitable quality for reproduction. JPEG and GIF files are in most cases too low in terms of resolution although JPEG files are often suitable for embroidery because the embroidery disk used as the template for the job is copied from the image rather than being a print of the image itself.

A good distributor will always advise on this and confirm the print area available for each product at the time you are making your product selection. They will also be able to redesign and reformat your artwork for you to ensure it is suitable for the individual items chosen.
Products will be personalized in a number of ways and the main ones are as follows:

Digital Print

Screen Print

Tampo Print

Litho Print




Laser etching and engraving

Author: Tony Altham –

Promotional merchandise buying tips

To really maximise the benefits when sourcing and buying promotional merchandise for marketing campaigns, events and conferences, there are some simple rules to follow that will help you to maximise your return on time and money invested.
Avoid the Rush
Plan ahead and allow yourself and your supplier time to achieve your goals for your campaign or event. While experienced distributors will often be able to achieve tight deadlines, it is important to keep in mind that the normal production schedule for most items will be around 2 – 3 weeks from receipt of your order.
This allows suitable time for checking stock availability, artwork and artwork approval, plain samples, printing and delivery. For larger orders and bespoke products, you will need to allow longer than this as goods are frequently brought in from overseas manufacturers. Remember, short lead times can incur additional express production costs so leaving more production time typically means better prices.
Allowing longer lead times can provide substantial savings for products like bespoke manufactured products and clothing as goods manufactured overseas can be brought into the country of final destination by seafreight rather than by air. 

Choose your Items Carefully
Choose your promotional items carefully keeping in mind your target audience and the message you wish to convey. The right item will have value with your audience and will be retained by them meaning your marketing budget will achieve longer lasting benefits.

One of the best examples we can give on this is that a client we gave a Mini Maglite torch to 11 years ago is still using it and it still carries our own engraved logo and website details.  An item that cost less than £3.00 has remained in daily use on her key ring for a very long time and provide us with a marketing solution that over it’s lifespan has cost a fraction of a penny per day.

Promote from within
Promotional items given to staff are a great way to build company loyalty while increasing brand awareness. Promotional umbrellas, baseball caps and t-shirts are all low cost but high value brand builders.

Of course, promotional items now include high street brand names and incentives so choosing and providing the right products means association and allignment with your own company values, whether they be style, eco performance and sustainability or usefulness.


Promotional Items

Planning Pays
Effective planning of your campaign and promotional events pays dividends. Keep in mind how you will most effectively deliver your promotional items to your audience whether they be clients, staff or prospects. Will you be giving them out at a trade show or conference, mailing them to customers or sending them via couriers?  Choosing a bulky product for a mailout campaign weill significantly impact on delivery and packaging costs while alternatives can be designed to fit within existing mailouts meaning no additional delivery costs at all.

Experienced distributors will help and advise on this from the outset so being open in discussions about your plans will pay long term dividends in terms of costs and time.

Author: Tony Altham –

Why promotional products build business opportunities


Promotional products are a tried, tested and proven undisputed success when it comes to value for money marketing and promotions. Whether you want to raise or reinforce brand awareness, communicate a marketing message, promote an event or just say hello, thank you, welcome or goodbye to prospects, customers or staff, the power of free gifts and incentives is undeniable.

Innovative promotional products grab attention and have undoubted stickability because they invariably  keep your logo and message right in front of your customers for days, months and even years after they were originally given.

From freebies like promotional mugs, promotional bags, promotional pens, promotional coasters, promotional drinks and promotional sweets given out at trade shows and conferences to on pack and in store promotions, giving people something for nothing definitely grabs attention.

Promotional products in most cases are emblazoned with your logo and marketing message and often now this is in full colour print. Within the hundreds of thousands of items that are termed as promotional products come the product categories classed as advertising specialities, incentives, premiums, business gifts, eco, recycled and environmentally friendly, plus rewards and awards to name just a few.

Prices range from as little as a few pence per item for mass giveaways right through to price on application for completely bespoke one off unique solutions so there is always something for everyone in terms of choice and budget. The key to success with your promotions is choosing the right product at the right price, and ensuring that it can be personalised and branded to best effect with your company and event details, so your customers will value it and keep it. Although the individual item costs are typically low, the UK, European and Global market for personalised promotional products, business gifts and incentives is worth £billions per year.

Almost any business, charity, educational or government organisation can benefit from using the right products to communicate their message and brand in a cost effective and visually effective way.

This Buyers Guide will help you to understand the differences between products and the numerous techniques for branding them with your marketing message. It will also enable you to make informed buying decisions so you will maximise the effectiveness of your promotion and achieve best value for your marketing spend.

Benefits of promotional products and business gifts
When used effectively, promotional products have a fantastically beneficial and positive impact for any one using them to convey their marketing message. Because we all like free gifts, the value of promotional products is far greater than their cost and this is especially true when the product is something the recipient will keep and use on a frequent and ongoing basis.

Promotional pens and coffee mugs, coasters and laptop bags, promotional usb flash drives and promotional clothing and umbrellas are just a few top selling items that fit comfortably within this category. Remember as well that your branding will be seen by others as well and not just the individual who receives and uses your promotional gift. So you can see just how easy it is for a £1.00 coffee mug or an umbrella to reinforce your branding with the user as well as everyone else who sees them using it.

With so many products available for promotional use, including many leading product brand names, it’s easy to see their flexibility. They can be tailored to individual groups of people, different industries, specific campaigns and used as stand alone or as part of a larger marketing campaign.

Numerous studies have proved time and again, the value and power of promotional products to boost brand recognition, increase response rates and create a favourable and positive impression of the company giving them away.

Author: Tony Altham –