Lifelong Stoke City supporter Stephenie Altham from AdGiftsOnline Limited had a Birthday and Christmas surprise when the company was the Official Match Sponsor for the Stoke City versus West Bromwich Albion match on 28th December.

AdGiftsOnline used the event to launch their fresh new brand identity to the 28500 fans at Britannia Stadium on the main and pitch-side screens. Steph’s day got even better when she went on to the pitch before kick off to meet the 2 Captains and match officials followed by Manager Mark Hughes in the dugout. She later named Mame Biram Diouf as the Man of the Match.

Her absolute highlight was discovering that she was sat next to the Stoke City Legend, Terry Conroy, for lunch. Steph saw Terry score the winning goal for Stoke against Chelsea in the 1972 League Cup Final at Wembley, which gave the pair plenty to talk about.

Managing Director, Tony Altham, said, “It was a pleasure to support our Premiership football team and we enjoyed meeting the captains and awarding Mame Biram Diouf with the Man of the Match trophy.”

“The sponsorship allowed AdGiftsOnline to showcase our new branding to thousands of people in our city and reinforced our position as a long established local promotional merchandise distributor.  All that said however, meeting Terry Conroy and seeing Steph chatting with one of her all time footballing heroes was a wonderful surprise bonus.  The day ended perfectly with another win for Stoke City“.

Business awards: AdGiftsOnline helps clients to make a lasting impression


Sentinel BusinessAwards

FOR companies looking to make their mark, AdGiftsOnline has the answer.

In fact, it has hundreds. From thermal mugs to stationery, sweets to wet wipes and brollies to bags, it is brimming with ideas of ways to promote businesses.

After pulling out all the stops to stay afloat when clients cut back during the recession, the tenacity of husband and wife team Tony and Stephenie Altham is now paying off.

Last year the company experienced a 60 per cent growth in sales, and turnover is continuing to rise this year. By the end of March, AdGiftsOnline, which is based in Newcastle, expects to double its revenue over those two years.

Managing director Tony said: “During the recession, spending on promotional items was one of the first things to go for a lot of companies, although others took the view they should increase their marketing at a time when their competitors had cut back.

“But at the moment there is a dramatic upturn, and the items which we are selling are changing too.

“We do about £500,000 of food and drink promotional items every year.

“Confectionery has proved very strong and we are now buying directly from the manufacturers, rather than third party suppliers.

“We’re also seeing a lot more workwear and corporate clothing orders and power banks, which allow you to charge your smartphone, tablet, camera and any other 5V USB-powered device wherever you are, can also be personalised and then given away as corporate gifts.

“Useful items are the ones that stick around, and industry research shows that these items, such as the things you have on your desk, are the best sellers.

“We are finding the stylus pens, which allow you to write on to your tablet, are selling more than your usual pens now.

“But we do a huge mix of things now. We’ve even done towels for one customer. It’s all driving our growth.”

And Tony and Steph’s decision to keep the faith and steer the business through the most straitened times means it is now in a position where it can invest in its own assets.

The team of seven has undergone a range of training courses, including first aid, with three employees currently studying for an NVQ.

Online marketing techniques have also proved successful, and now the company is preparing to recruit another apprentice. Future plans also include an upgrade of the IT infrastructure and phone systems.

It is entering The Sentinel Business Awards in the Growth category, sponsored by Dains.

This year, AdGiftsOnline staged PromoExpo, its first trade fair to showcase the power of promotional products and how they can support the development of a brand.

Tony added: “That event was a big success and we are already planning next year’s, with ideas to make it even bigger and better.

“We plan to have a business event running alongside it and invite organisations from the community to have stands there as well. During the worst times we lost three big customers worth £250,000, and while we managed to pull back in £210,000 of business, the margins were slashed and the sales conversion rate of one in three was slashed to one in 10.

“But we made the decision to stick with it and not make anyone redundant, and it was all worth it.

“Now we are in the process of launching a client merchandise sales package, where we run the whole thing from putting the merchandise together, running the website, to stock control and delivery.

“It’s a big expansion for us and we’re pleased with how it’s going.

“Eventually it will lead to more jobs, and we hope that over the next three years we will double in size to about 15 of us.”




Happy Friday Folks!

Earlier in the week, we showed you our Ellie Poo range and told you a bit about World Elephant Day | August 12, 2014.

AdGiftsOnline are proud supporters of this day and we’ve come up with our own competition. We want students from all over the UK to design their own elephant.

The winner will have their artwork featured on the cover of 250 Ellie Poo pads for their school!

You have until 12th September, 2014 to get your entries in.

This is the perfect boredom-buster for all kids through the 6 weeks!

Elephant Competition
Here’s the template:

If you have any questions about this competition or wish to order any of our Ellie Poo products, please contact us at

Promoting Your Business the ECO Way with World Elephant Day


AdGiftsOnline are proud supporters of World Elephant Day.

Up until 12th September 2014, for each order placed for our ECO-FRIENDLY Ellie Poo products through us – BORN FREE will provide a baby elephant with 280 pints of milk.
Milk ElephantWhat are Ellie Poo products?

These are a range of cover and wiro bound pads using ‘Ellie Poo’ card and recycled paper.

100% recycled Ellie Poo board is made with post consumer waste which has been collected from schools, colleges and offices around the UK. It is then mixed with elephant dung to produce the unique and very unusual Ellie Poo board. Contains no bleaches or detergents. Made within the UK.

Why do we supply elephant dung board? Elephants are used as working animals around the world and after their usefulness has ended due to injury or old age, they become a burden and are discarded.  Through the Ellie Poo range we support the Millennium Foundation in Sri Lanka who then look after these elephants.

Ellie PooAn unusual promotional product like this has several benefits which include being socially responsible, making your company memorable and making an impact.

To see our range of Ellie Poo pads, simply click here.

Just what is World Elephant Day?

On August 12, 2012, the inaugural World Elephant Day was launched to bring attention to the urgent plight of Asian and African elephants. The elephant is loved, revered and respected by people and cultures around the world, yet we balance on the brink of seeing the last of this magnificent creature.

The escalation of poaching, habitat loss, human-elephant conflict and mistreatment in captivity are just some of the threats to both African and Asian elephants. Working towards better protection for wild elephants, improving enforcement policies to prevent the illegal poaching and trade of ivory, conserving elephant habitats, better treatment for captive elephants and, when appropriate, reintroducing captive elephants into natural, protected sanctuaries are the goals that numerous elephant conservation organizations are focusing on around the world.

World Elephant Day asks you to experience elephants in non-exploitive and sustainable environments where elephants can thrive under care and protection. On World Elephant Day, August 12, express your concern, share your knowledge and support solutions for the better care of captive and wild elephants alike.

World Elephant Day 2014

For more green products and merchandising solutions please call us on 01782 571 950 or email us at

Promotional Products Week 2014


Promotional Products Week 2014


Promotional Products Week is a celebration of the Promotional Products Industry.

Promotional products are more than just a freebie, if a promotional item is useful, research shows that 89% of people will keep it.

The aim of Promotional Products Week is to nationally raise the profile of promotional products and encourage their use within the marketing mix. We want companies to recognise the value of promotional products and understand the many different ways they can improve brand awareness.

  • Promotional Products Week (PPW) will take place from the 15th-19thSeptember 2014. This follows on from its inaugural launch in 2013 which proved highly popular and a resounding success
  • The ‘Week’ will showcase promotional merchandise at its best highlighting its essential role in the marketing mix and explaining why it’s continually used by marketers keen to make an impact on end users
  • Sales of promotional products in the UK are worth a staggering £840 million per annum

 A survey commissioned by PPW in 2013 found that the UK is a nation of freebie hunters and that brands who use promotional products as part of the marketing mix will reap the benefits.  The research found that 3 in 10 consumers had purposely changed their regular brand in order to receive a promotional product. Furthermore almost a sixth of consumers said that they would use devious means, such as giving out false personal details or gaining uninvited entry to a venue or event, to acquire a free product.

Source || BPMA

Happy (Promotional) Milk Chocolate Day!


Promotional Chocolate

What better way to promote your business than with a sweet treat which has been proven to increase endorphin levels?

Promotional chocolate is a fantastic freebie and here are just a few reasons why:

– It appeals to clients in all business sectors and is desirable and appealing.

– It has a short lead time, quick turnaround and is cost effective.

– It can be branded with your own logo and message.

– It can be used for any event, season or holiday period.

– Your client will leave with a smile and your business will be remembered as a generous organisation as well as be kept at the forefront of their minds.

Charlie and the Chocolate Factory is one of the most popular stories in modern culture and many people know the tale of the Winning Golden Ticket.  Just imagine taking that concept and putting your own incentives under the wrapper of a delicious promotional chocolate bar.

AdGiftsOnline can even help you have your own promotional ‘Wonka’ style bars and other tasty ways to get your message across.

Get in touch via or 01782 571 950 and let us help you best!

Old meets new: how to grow, engage and reward in the digital age

Gordon Glenister, chairman of the BPMA.

Gordon Glenister, Director General of the BPMA.

The digital age has changed the way consumers work, shop and play: but as recent World Cup fever has shown, people still love a freebie – face paint, hand clappers, horns, squeezy footballs and the like, says Gordon Glenister, director-general of the BPMA and organiser of Promotional Products Week 2014

The digital age has changed the way consumers work, shop and play and as a result marketing budgets are increasingly focused on internet and mobile marketing, SEO and social media.

But, as recent World Cup fever has shown, consumers still love a freebie and the UK (and indeed the world) has been awash with face paint, hand clappers, horns, squeezy footballs and the like.

After all, who didn’t see England flags attached to car windows and bunting hanging from trees and balconies? World Cup excitement – and World Cup promotional merchandise – was everywhere.

Today, social media plays a big part in the professional and personal lives of many; but the daily influx of tweets, Facebook updates and LinkedIn posts means the subtle marketing messages they contain can often be missed and the hoped-for increase in brand awareness, ‘likes’ or sales fails to materialise. This is where the combination of the old and the new – promotional merchandise and social media – can pay dividends.

Chosen well, a promotional gift will last much longer than a tweet or status update, and can’t be closed with a click of a mouse or simply ignored.

Rather, it can complement and enhance social media activity by offering a unique opportunity for businesses and brands to not only get their name out there – but also to keep it there.

In fact, recent research by the BPMA revealed that 94% of consumers remember the advertiser who gave them a product, or the product advertised, after they have had the item for six months. In addition nearly two-fifths (39%) said they were more likely to use a business that has given them a promotional product when the need for the advertised product or service arises, rather than a similar business that has not given anything.

The key is to choosing the right product for the brand and its target audience, whether this means a branded novelty or commemorative item to tie in with a high profile event such as a major sporting tournament or royal wedding, a useful product for the consumer that can be printed with a hashtag, QR code or web address, or a functional business item such as a branded desk accessory to reinforce a corporate message, contact details or campaign.

A high quality product that is useful to the recipient will be kept by them, in effect becoming a silent marketing tool that provides ongoing brand awareness. It can help to boost social media followers and online interaction and give customers an opportunity to enthuse about a brand’s generosity and share the promotion across their social networks both personal and professional.

Here are a few examples of what can be achieved and how:

1. To grow a business; why not give away a product to the next 100 people to Facebook ‘like’ on a social media page?
2. To engage consumers; offer a free product to people who respond to a question or request a sample via an online or social media channel
3. to reward customers – consider a higher-end gift for specific groups of customers to encourage loyalty to the brand.

There is a wealth of promotional products available for businesses or brands wanting to use them in their marketing campaigns. So picking the right one can be a bit of a minefield. Here are some of our top tips on sourcing merchandise.

Define the audience, objectives and budget. What is the campaign hoping to achieve – brand awareness, increase in sales, a rise in followers, engagement with Facebook ‘likers’, a simple thank you to customers?

Make sure the product is relevant, useful, or topical and ‘of the moment’ to ensure it is retained and not discarded

Identify the information about the brand that must be communicated – is there a call to action?

Assess what information would be useful to have from the recipients, if it was possible to obtain it. Look at gathering customer data in exchange for the giveaway

Pinpoint what recipients should ideally think about the company or brand after the event or promotion is finished. Will the chosen product deliver this?

Set out the branding and delivery requirements

Ask for proof of the supplier’s ethical, environmental and compliance policies and accreditation

Establish whether the supplier is a member of the British Promotional Merchandise Association for peace of mind.

Promotional Products Week takes place from September 15th – 19th 2014 and is being run by the British Promotional Merchandise Association (BPMA). It will include activity from the 600 plus BPMA members, including open days, events and hospitality, new product launches and special offers, as well as the BPMA Student Design Innovation Awards, which are run in conjunction with Brunel University.

Source: Promotional Marketing

Be Positive with Promotional Items!



Promotional gifts are a return on investment.

A simple and promotional gift to your (potential) client can brighten their day. It also acts as  a constant advertisement for your business for the whole period that the recipient keeps the product.

Giving something to your client instead of just taking creates goodwill and a positive attitude towards your firm.  Just consider the Law of Reciprocity; positive actions should receive positive actions back. That pen you just gave your prospect could eventually become a business transaction etc etc etc…

You can even boost the morale of your own workers by giving them their very own promotional gifts.

We can help you with your promotional merchandise, just give us a bell on 01782 651 950 or email us on

Snap those awkward shots with the SELFY!


AdGiftsOnline are pleased to welcome you the brand new and innovative SELFY.

sheet selfi

The SELFY is a remote control for the camera on your smartphone and tablets which allows you to take those shots from afar. Here are 5 Reasons to use the SELFY Smartphone Camera Remote Control as a promotional product:

1. When using the SELFY – you attract the attention of others.

It’s human nature to be curious – so imagine how much attention you could attract just by taking a group shot with the help of a SELFY. Not only will you be the focal point to the onlookers, but for the people who are also involved in the photo!

2. The SELFY can be installed and used with minimum effort. This fantastic little gadget comes with it’s own software, in the form of an app. Simply download the app and get going! 3. Everyone who sees the SELFY will want one! Who wouldn’t? It’s the idea that comes with the new generation of technology and with your branding on it – you will be constantly remembered.

4. The SELFY is a quirky product and could be more popular than a USB stick.

In several polls, USB’s have lead the way as most popular promotional product – but during test marketing, results showed that people liked the SELFY the most.

5. The SELFY is an innovative and useful product!

Nobody wants a novelty that they can not use. The most popular promotional items include office stationary, such as notebooks, pens, mugs and USB sticks. Giving someone a SELFY will certainly make a big impact immediately as well as in the future.

We can help you and your company make an impression with this funky new gadget, just get in touch on 01782 571 590 or to let us help you best.