Promotional Products Week 2014 Rocked

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Promotional Products Week

Promotional Products Week (PPW) 2014, which took place from 15th to 19th September, has been hailed a fantastic success.

The PR campaign reached an audience of 17.8 million, which was more than double the previous year, and the comprehensive social media programme, which incorporated several different channels, saw significant increases across the board reaching a total audience of over half a million. More than 150 members were actively involved in promoting Promotional Products Week.

The extensive PR and social media campaign promoted the Week as well as pushed out the core messages about promotional marketing. In particular, Express.co.uk highlighted positively the powerful role of promotional products in marketing and the high value of industry, whilst City AM confirmed the popularity of promotional pens by publishing an extract from PPW’s ‘What’s on your desk’ survey.

The Week officially started with Student Day, when 25 Brunel students took to the streets of London pushing forward the message to passers by that promotional products rocked! The jam packed day ended with Director-General Gordon Glenister being soaked with icy water in an Ice Bucket Challenge in Russell Square park before a vast audience of onlookers.

BPMA members were very keen to become involved in this year’s PPW and used some ingenious and brilliant ways to showcase their companies, offerings and services.

Award winning BPMA member Outstanding Branding showed they definitely know how to rock by producing a parody of Queen’s ‘We will rock you’ video, which received very positive feedback and in just over a week managed to reach 1,000 views on YouTube. The video proved so popular that former professional boxer and now Sky Sports commentator Johnny Nelson was one of the first to retweet it to his many thousands of followers.

Gordon Glenister, Director-General at the BPMA and organiser of the Week commented: “It has been an absolutely brilliant week and response has been very positive. None of us could have missed the prominent use of promotional merchandise in the Scottish Referendum campaign. In fact, we have estimated £0.25 million has been spent on items, which is the biggest share of marketing budgets ever in a political campaign.

“Plans and activities are already in the pipeline for PPW 2015, which will coincide with the BPMA’s 50th anniversary. As it will be a double celebration we want it to be much bigger and get the whole industry involved from the start.”

Feedback from BPMA members has been particularly positive. Melissa Chevin, Director of Marketing – UK at Senator, said:“We were delighted with the amount of brand exposure for LAMY writing instruments during Promotional Products Week and the activities of the BPMA really helped to raise the brand profile. These included samples in the hands of major tabloid, broadsheet and trade journalists and key personnel at London marketing associations.”

Gill Thorpe, Managing Director at The Sourcing Team commented: “We love the opportunity to make some noise about our amazing industry so, as last year, we fully embraced the opportunity to get involved with Promotional Products Week 2014. The ‘PromoSelfie’ campaign was a fun way to engage with our clients to find their personal favourite promotional product and if they shared that information with us then we donate to the charity.”

Sponsors also highlighted their support for the Week. “We were truly delighted to be involved as a sponsor – this was an important initiative to help us build our brand across the UK market,” commented Andrew Kouroushi, Sales Manager Stormtech.

“We found being a sponsor of Promotional Products Week to be a great way to co-operate with key clients and support their activity during this vital week focusing on our industry”, comments Matt Pluckrose, Managing Director of Desktop Ideas.

A video diary of the entire Week has been produced and can be viewed at:
http://bpma.co.uk/pprock2014

Source || Sourcing City

Forget the Selfie – its time for the Deskie!

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Deskie

The BPMA are looking for desks with character, desks with style, desks that have seen a lot of life and a bit of loving by office workers around the UK.

Simply take a ‘deskie’, post it on Facebook at http://www.facebook.com/bpmasourcing and you could be up for the ‘Desk of the Year’ Award as well as win £1,000 of desk accessories.

The Desk of the Year is a national campaign being run as part of Promotional Products Week (PPW) and anyone can submit their ‘deskie’ on Facebook until 19 September.

Snap a shot of your own desk or that of your colleagues.  Who has the untidiest work desk in the office?  Do your co-workers frown each time they walk past a desk? Is your desk covered or does everything have its designated place? In the business world of hot desking, why not show us how you have made it your own personal space, temporarily?

It doesn’t matter whether your working desk is in an office, the garden shed or even the kitchen table; why not take a ‘deskie’ and either post it on our Facebook page http://www.facebook.com/bpmaSourcing, email ppweek@bpma.co.uk or tweet @PPWeek #PPWeek.

There is no need to tidy up beforehand, put pictures up of your children that weren’t previously there, clear the in-tray or get rid of excess coffee cups, crisp packets or chocolate wrappers; we want to see it all!

All respondents who upload a snapshot of their desk onto the Facebook page at  www.facebook.com/bpmaSourcing; email ppweek@bpma.co.uk or tweet @PPWeek #PPWeek will automatically be entered into a prize draw where the winner will receive £1,000 of desk accessories as well as the much coveted and highly anticipated title ‘Desk of the Year’ and will be presented with a beautiful plaque.

Come on Britain show us your desk!

Promotional Products Week takes place during the 15th – 19th September and is being run by the British Promotional Merchandise Association (BPMA) and will see activity from its 600 plus members, including open days, events and hospitality, new product launches and special offers, as well as the BPMA Student Design Innovation Awards, which is run in conjunction with Brunel University

Source || Incentive and Motivation

Promotional Products Week 2014

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Promotional Products Week 2014

 

Promotional Products Week is a celebration of the Promotional Products Industry.

Promotional products are more than just a freebie, if a promotional item is useful, research shows that 89% of people will keep it.

The aim of Promotional Products Week is to nationally raise the profile of promotional products and encourage their use within the marketing mix. We want companies to recognise the value of promotional products and understand the many different ways they can improve brand awareness.

  • Promotional Products Week (PPW) will take place from the 15th-19thSeptember 2014. This follows on from its inaugural launch in 2013 which proved highly popular and a resounding success
  • The ‘Week’ will showcase promotional merchandise at its best highlighting its essential role in the marketing mix and explaining why it’s continually used by marketers keen to make an impact on end users
  • Sales of promotional products in the UK are worth a staggering £840 million per annum

 A survey commissioned by PPW in 2013 found that the UK is a nation of freebie hunters and that brands who use promotional products as part of the marketing mix will reap the benefits.  The research found that 3 in 10 consumers had purposely changed their regular brand in order to receive a promotional product. Furthermore almost a sixth of consumers said that they would use devious means, such as giving out false personal details or gaining uninvited entry to a venue or event, to acquire a free product.

Source || BPMA

Old meets new: how to grow, engage and reward in the digital age

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Gordon Glenister, chairman of the BPMA.

Gordon Glenister, Director General of the BPMA.

The digital age has changed the way consumers work, shop and play: but as recent World Cup fever has shown, people still love a freebie – face paint, hand clappers, horns, squeezy footballs and the like, says Gordon Glenister, director-general of the BPMA and organiser of Promotional Products Week 2014

The digital age has changed the way consumers work, shop and play and as a result marketing budgets are increasingly focused on internet and mobile marketing, SEO and social media.

But, as recent World Cup fever has shown, consumers still love a freebie and the UK (and indeed the world) has been awash with face paint, hand clappers, horns, squeezy footballs and the like.

After all, who didn’t see England flags attached to car windows and bunting hanging from trees and balconies? World Cup excitement – and World Cup promotional merchandise – was everywhere.

Today, social media plays a big part in the professional and personal lives of many; but the daily influx of tweets, Facebook updates and LinkedIn posts means the subtle marketing messages they contain can often be missed and the hoped-for increase in brand awareness, ‘likes’ or sales fails to materialise. This is where the combination of the old and the new – promotional merchandise and social media – can pay dividends.

Chosen well, a promotional gift will last much longer than a tweet or status update, and can’t be closed with a click of a mouse or simply ignored.

Rather, it can complement and enhance social media activity by offering a unique opportunity for businesses and brands to not only get their name out there – but also to keep it there.

In fact, recent research by the BPMA revealed that 94% of consumers remember the advertiser who gave them a product, or the product advertised, after they have had the item for six months. In addition nearly two-fifths (39%) said they were more likely to use a business that has given them a promotional product when the need for the advertised product or service arises, rather than a similar business that has not given anything.

The key is to choosing the right product for the brand and its target audience, whether this means a branded novelty or commemorative item to tie in with a high profile event such as a major sporting tournament or royal wedding, a useful product for the consumer that can be printed with a hashtag, QR code or web address, or a functional business item such as a branded desk accessory to reinforce a corporate message, contact details or campaign.

A high quality product that is useful to the recipient will be kept by them, in effect becoming a silent marketing tool that provides ongoing brand awareness. It can help to boost social media followers and online interaction and give customers an opportunity to enthuse about a brand’s generosity and share the promotion across their social networks both personal and professional.

Here are a few examples of what can be achieved and how:

1. To grow a business; why not give away a product to the next 100 people to Facebook ‘like’ on a social media page?
2. To engage consumers; offer a free product to people who respond to a question or request a sample via an online or social media channel
3. to reward customers – consider a higher-end gift for specific groups of customers to encourage loyalty to the brand.

There is a wealth of promotional products available for businesses or brands wanting to use them in their marketing campaigns. So picking the right one can be a bit of a minefield. Here are some of our top tips on sourcing merchandise.

Define the audience, objectives and budget. What is the campaign hoping to achieve – brand awareness, increase in sales, a rise in followers, engagement with Facebook ‘likers’, a simple thank you to customers?

Make sure the product is relevant, useful, or topical and ‘of the moment’ to ensure it is retained and not discarded

Identify the information about the brand that must be communicated – is there a call to action?

Assess what information would be useful to have from the recipients, if it was possible to obtain it. Look at gathering customer data in exchange for the giveaway

Pinpoint what recipients should ideally think about the company or brand after the event or promotion is finished. Will the chosen product deliver this?

Set out the branding and delivery requirements

Ask for proof of the supplier’s ethical, environmental and compliance policies and accreditation

Establish whether the supplier is a member of the British Promotional Merchandise Association for peace of mind.

Promotional Products Week takes place from September 15th – 19th 2014 and is being run by the British Promotional Merchandise Association (BPMA). It will include activity from the 600 plus BPMA members, including open days, events and hospitality, new product launches and special offers, as well as the BPMA Student Design Innovation Awards, which are run in conjunction with Brunel University.

Source: Promotional Marketing

Stoke-on-Trent’s first Promo Expo deemed a success

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AN EDUCATION and training service has won a package of prizes aimed at boosting its profile.

Stepping Stones Education and Training, in Newcastle, triumphed in a competition run as part of the first Promo Expo, at the Britannia Stadium.

The event, organised by Tony Altham, managing director of AdGiftsOnline, attracted almost 200 people and showcased hundreds of promotional items and businesses based in the region.

The business support package prize won by Stepping Stones is worth £4,000.

Mr Altham said: “I’m delighted with how this first event went, and that this prize will help support a local company with the growth and development of their business.

“AdGiftsOnline will be providing promotional advice and guidance, as well as £1,000 of branded promotional merchandise for managing director Annetta Talbot and her colleagues.”

Mr Altham said the Promo Expo was a big success.

“We have received fantastic feedback and comments from visitors and exhibitors alike,” he added.

Source | The Sentinel

Sit back and relax with these Giant Promotional Deck Chairs…

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It’s official! The sunny season is here and so is your perfect opportunity to get your branding out there at festivals and corporate events.

You probably haven’t considered it in the past, but think about it, how striking would your logo look on a giant 2-person deck chair?

Something like this maybe…?

Moet

These chairs will attract anybody’s eye and with a huge branding area, can be quite influential and enhance your company’s reputation.

A chair of such size is bound to attract people to take a seat and have their picture taken – your branding will permanently in the back of those summer snaps!

In a recent study, 95% of people who use the chair take a photo and many of these images get uploaded to Social Media outlets such as Facebook, Instagram and Twitter, sharing your chair with the whole of their social network.

Sourz

We at AdGiftsOnline can help you and your company get the reach you deserve at events, festivals, sponsorships and product launches with these unique and exclusive giant chairs, just call us on 01782 571 950 or email us on sales@adgiftsonline.com.

Which of these freebies motivates you more? A coffee or three £1 coins? And does cash work better or worse than a gift as an incentive?

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Let’s take the free coffee versus £3 first. I think I know what you’re thinking. That latte looks warm and inviting and it’s always nice when someone takes the time to make you a drink and offers it to you expecting nothing in return.

It has sentiment as well as value. But then again, if you choose the £3, you could spend it on whatever you like, such as a magazine or sandwich. So the money has got to be the sensible choice, surely?

Decisions, decisions.

Luckily we don’t have to guess which one most people would choose, or even rely on our own intuition. As always, the solution is to employ the services of someone like Dan Ariely, a professor of behavioural economics at Duke University in North Carolina. He’s not only an expert in his field but doesn’t mind getting paid in pizza rather than dollars which adds to his appeal, if you don’t mind the tomato sauce down his shirt.

Dan and his cohorts looked at what actually motivates people, and his findings proved something of an eye opener. For starters, it didn’t involve any dough-based delicacies. Not even for mains. Putting this revelation to one side, Dan continued his study and asked hundreds of pizza-shunning members of the public to sign up for a website or fill out a questionnaire, offering a variety of inducements along the way.

He discovered that when people were offered something tangible, like a free pen or a paperweight, they considered its value to be much greater than it actually was.

And people wanted it more.

Think back to when you were a kid and those plastic toys that sometimes came free with a comic. All those years on I still can’t get my Dennis the Menace gyroscope to fly properly.

A concrete ‘thing’ can often be seen as more valuable and people then want it more. In another study (email me if you want the details) average spend on dry cleaning was found to be 27% higher when people were offered a gift versus a discount of equivalent value.

So, cash or gift as an employee incentive?

Well, there’s no doubt people go to work to earn money and when bonuses are a substantial percentage of someone’s annual earnings cash can work very well. But cash often doesn’t work as well as gifts as an EXTRA incentive ~ at a lower level for employees ~ for three reasons:

1. Cash is considered ‘just’ income.
£50 will go in all directions, and none of it seems worth much. But a piece of merchandise, bought in bulk at £50 a piece, will have a much higher value in perception. To win a free half day’s holiday is a great motivator for some people.

2. Cash has no ‘trophy value’ or lasting effect.
When was the last time somebody showed you their pay cheque? If somebody wins an award they’ll tell everyone they know and say how proud they are.

3. Cash programmes usually lack goals.
“Do your best” is not a goal. Without a specific target there’s a risk people will just try a little harder but then tire of doing exactly that.

………………………………………..

So, back to the latte and the £3. By now the answer should be clear. Dan Ariely has found that it is, of course, the latte. Unless, of course, you don’t like coffee. Then you can use the three quid to buy a tea.

Source || Philip Hesketh 

 

TRAINING PROVIDER SCOOPS £4,000 BUSINESS SUPPORT PACKAGE

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Following the first ever PromoExpo event at the Britannia Stadium last week, lucky competition winner Annetta Talbot of Newcastle-under-Lyme based firm Stepping Stones Education and Training has collected her fantastic business support package prize worth £4,000.

Almost 200 people attended the event, which showcased hundreds of promotional items and for open days, trade stands, goodie bags and launch events. Event founder Staffordshire businessman Tony Altham, Managing Director of Newcastle-under-Lyme based AdGiftsOnline, said:

“I’m delighted with how this first event went, and that this prize will help support a local company with the growth and development of their business. AdGiftsOnline will be providing promotional advice and guidance, as well as £1,000 of branded promotional merchandise for Annetta Talbot and her colleagues at Stepping Stones Education and Training.

“Plus, added to this will be the Business Coaching programme from award winning ActionCOACH Ian Nicklin, and a Marketing and PR support programme from Fiona Hawkins, Managing Director of our marketing partners Plinkfizz. I’m absolutely certain Annetta will benefit massively from these.

“We have received fantastic feedback and comments from visitors and exhibitors alike, and next year’s event will be even bigger and better with more speaker workshops, networking opportunities and double the exhibitors!”

Located in the heart of Newcastle-under-Lyme, Stepping Stones Education and Training has over 20 years of experience in the Education and Training sector, helping people of all ages access a wide range of vocational training services to aid career progression. Managing Director   Annetta Talbot said:

“I never really thought that by putting my business card in a box, we would be lucky enough to have the opportunity to work with AdGiftsOnline for promotional products for our company.

“We are looking forward to using their products and promoting our business at the same time.”

PromoExpo by AdGiftsOnline

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Hello and welcome to the revitalised AdGiftsOnline Blog!

We’ve been out of touch for a while, but fear not, we are returning to help you and your brand with promotional merchandising.

The AdGiftsOnline team were up bright and early last Thursday morning ready for the first ever PromoExpo.

Setting up gave us a great opportunity to mingle with the suppliers and to get everything just right. We even prepared goody bags which included chocolate bars, lip balms, letter openers, pens, a special Dinky Durham mug and if you were lucky – Free Origination on certain products!

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The doors for PromoExpo opened at 10am but eager early bird arrivals were being welcomed into the Tony Waddington Suite half an hour prior. We like to look after our colleagues and customers and put on a delicious spread of sausage and bacon buns and drinks.

Our branding for both PromoExpo and AdGiftsOnline, were projected across the pitch via the large screen. The room simply buzzed with enquiries and it wasn’t too long before our Managing Director, Tony Altham, took to the stage to introduce our first keynote speaker.

Ian Nicklin of ActionCoach shared his knowledge of business growth, including how to maintain motivation, increasing the bottom line and how business isn’t about busyness! We’re pleased to hear that Ian took several enquires from that speech alone.

Ruth Oxley bravely took over the mic for our PR and Marketing Partners Plinkfizz and taught us about the importance of branding and how it affects the peoples association and perception of the company.

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A scrumptious lunch of sandwiches and chips was served by the staff of Britannia Stadium and people enjoyed their free meal in the break out area. Tea, coffee and ice cold water were available all day and plenty of successful networking took place during the breaks.

The Director of the BPMA, Gordon Glenister, educated us with his fantastic presentation of 21 great ideas to promote your business using branded merchandise. Gordon stressed that the usability of the product is one of the most important aspects when deciding what promotional merchandise is best for your company.

Umbrellas, USBs, eco-friendly products, notepads, towels, electronics, mugs, bags, stress toys, confectionary and everything else you can print on could be found around the 20+ exhibitor stands. Did you see something you liked? We can source that for you at AdGiftsOnline.

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        Operations Director, Stephenie Altham.   Ian Nicklin, Tony Altham, Ruth Oxley and Gordon Glenister

The day rolled on and the prize draw for the £4000 business support package was pulled from the bowl by marketing guru Fiona Hawkins, Managing Director of Plinkfizz. We’re looking forward to working with Annetta Talbot from Stepping Stones Training in Newcastle-Under-Lyme who won this amazing prize! Congratulations!

With that, PromoExpo came to an end. We thoroughly enjoyed the whole day and would like to thank each and every one of you who came and supported us. We have received several pieces of positive feedback and will return next year with an even bigger and better PromoExpo 2015!

-AdGiftsOnline

Please feel free to get some advice on business networking from our very own Tony Altham at www.tonyaltham.com

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