Promotional Products Week 2014 Rocked

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Promotional Products Week

Promotional Products Week (PPW) 2014, which took place from 15th to 19th September, has been hailed a fantastic success.

The PR campaign reached an audience of 17.8 million, which was more than double the previous year, and the comprehensive social media programme, which incorporated several different channels, saw significant increases across the board reaching a total audience of over half a million. More than 150 members were actively involved in promoting Promotional Products Week.

The extensive PR and social media campaign promoted the Week as well as pushed out the core messages about promotional marketing. In particular, Express.co.uk highlighted positively the powerful role of promotional products in marketing and the high value of industry, whilst City AM confirmed the popularity of promotional pens by publishing an extract from PPW’s ‘What’s on your desk’ survey.

The Week officially started with Student Day, when 25 Brunel students took to the streets of London pushing forward the message to passers by that promotional products rocked! The jam packed day ended with Director-General Gordon Glenister being soaked with icy water in an Ice Bucket Challenge in Russell Square park before a vast audience of onlookers.

BPMA members were very keen to become involved in this year’s PPW and used some ingenious and brilliant ways to showcase their companies, offerings and services.

Award winning BPMA member Outstanding Branding showed they definitely know how to rock by producing a parody of Queen’s ‘We will rock you’ video, which received very positive feedback and in just over a week managed to reach 1,000 views on YouTube. The video proved so popular that former professional boxer and now Sky Sports commentator Johnny Nelson was one of the first to retweet it to his many thousands of followers.

Gordon Glenister, Director-General at the BPMA and organiser of the Week commented: “It has been an absolutely brilliant week and response has been very positive. None of us could have missed the prominent use of promotional merchandise in the Scottish Referendum campaign. In fact, we have estimated £0.25 million has been spent on items, which is the biggest share of marketing budgets ever in a political campaign.

“Plans and activities are already in the pipeline for PPW 2015, which will coincide with the BPMA’s 50th anniversary. As it will be a double celebration we want it to be much bigger and get the whole industry involved from the start.”

Feedback from BPMA members has been particularly positive. Melissa Chevin, Director of Marketing – UK at Senator, said:“We were delighted with the amount of brand exposure for LAMY writing instruments during Promotional Products Week and the activities of the BPMA really helped to raise the brand profile. These included samples in the hands of major tabloid, broadsheet and trade journalists and key personnel at London marketing associations.”

Gill Thorpe, Managing Director at The Sourcing Team commented: “We love the opportunity to make some noise about our amazing industry so, as last year, we fully embraced the opportunity to get involved with Promotional Products Week 2014. The ‘PromoSelfie’ campaign was a fun way to engage with our clients to find their personal favourite promotional product and if they shared that information with us then we donate to the charity.”

Sponsors also highlighted their support for the Week. “We were truly delighted to be involved as a sponsor – this was an important initiative to help us build our brand across the UK market,” commented Andrew Kouroushi, Sales Manager Stormtech.

“We found being a sponsor of Promotional Products Week to be a great way to co-operate with key clients and support their activity during this vital week focusing on our industry”, comments Matt Pluckrose, Managing Director of Desktop Ideas.

A video diary of the entire Week has been produced and can be viewed at:
http://bpma.co.uk/pprock2014

Source || Sourcing City

Forget the Selfie – its time for the Deskie!

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Deskie

The BPMA are looking for desks with character, desks with style, desks that have seen a lot of life and a bit of loving by office workers around the UK.

Simply take a ‘deskie’, post it on Facebook at http://www.facebook.com/bpmasourcing and you could be up for the ‘Desk of the Year’ Award as well as win £1,000 of desk accessories.

The Desk of the Year is a national campaign being run as part of Promotional Products Week (PPW) and anyone can submit their ‘deskie’ on Facebook until 19 September.

Snap a shot of your own desk or that of your colleagues.  Who has the untidiest work desk in the office?  Do your co-workers frown each time they walk past a desk? Is your desk covered or does everything have its designated place? In the business world of hot desking, why not show us how you have made it your own personal space, temporarily?

It doesn’t matter whether your working desk is in an office, the garden shed or even the kitchen table; why not take a ‘deskie’ and either post it on our Facebook page http://www.facebook.com/bpmaSourcing, email ppweek@bpma.co.uk or tweet @PPWeek #PPWeek.

There is no need to tidy up beforehand, put pictures up of your children that weren’t previously there, clear the in-tray or get rid of excess coffee cups, crisp packets or chocolate wrappers; we want to see it all!

All respondents who upload a snapshot of their desk onto the Facebook page at  www.facebook.com/bpmaSourcing; email ppweek@bpma.co.uk or tweet @PPWeek #PPWeek will automatically be entered into a prize draw where the winner will receive £1,000 of desk accessories as well as the much coveted and highly anticipated title ‘Desk of the Year’ and will be presented with a beautiful plaque.

Come on Britain show us your desk!

Promotional Products Week takes place during the 15th – 19th September and is being run by the British Promotional Merchandise Association (BPMA) and will see activity from its 600 plus members, including open days, events and hospitality, new product launches and special offers, as well as the BPMA Student Design Innovation Awards, which is run in conjunction with Brunel University

Source || Incentive and Motivation

Promotional Products Week 2014

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Promotional Products Week 2014

 

Promotional Products Week is a celebration of the Promotional Products Industry.

Promotional products are more than just a freebie, if a promotional item is useful, research shows that 89% of people will keep it.

The aim of Promotional Products Week is to nationally raise the profile of promotional products and encourage their use within the marketing mix. We want companies to recognise the value of promotional products and understand the many different ways they can improve brand awareness.

  • Promotional Products Week (PPW) will take place from the 15th-19thSeptember 2014. This follows on from its inaugural launch in 2013 which proved highly popular and a resounding success
  • The ‘Week’ will showcase promotional merchandise at its best highlighting its essential role in the marketing mix and explaining why it’s continually used by marketers keen to make an impact on end users
  • Sales of promotional products in the UK are worth a staggering £840 million per annum

 A survey commissioned by PPW in 2013 found that the UK is a nation of freebie hunters and that brands who use promotional products as part of the marketing mix will reap the benefits.  The research found that 3 in 10 consumers had purposely changed their regular brand in order to receive a promotional product. Furthermore almost a sixth of consumers said that they would use devious means, such as giving out false personal details or gaining uninvited entry to a venue or event, to acquire a free product.

Source || BPMA

Old meets new: how to grow, engage and reward in the digital age

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Gordon Glenister, chairman of the BPMA.

Gordon Glenister, Director General of the BPMA.

The digital age has changed the way consumers work, shop and play: but as recent World Cup fever has shown, people still love a freebie – face paint, hand clappers, horns, squeezy footballs and the like, says Gordon Glenister, director-general of the BPMA and organiser of Promotional Products Week 2014

The digital age has changed the way consumers work, shop and play and as a result marketing budgets are increasingly focused on internet and mobile marketing, SEO and social media.

But, as recent World Cup fever has shown, consumers still love a freebie and the UK (and indeed the world) has been awash with face paint, hand clappers, horns, squeezy footballs and the like.

After all, who didn’t see England flags attached to car windows and bunting hanging from trees and balconies? World Cup excitement – and World Cup promotional merchandise – was everywhere.

Today, social media plays a big part in the professional and personal lives of many; but the daily influx of tweets, Facebook updates and LinkedIn posts means the subtle marketing messages they contain can often be missed and the hoped-for increase in brand awareness, ‘likes’ or sales fails to materialise. This is where the combination of the old and the new – promotional merchandise and social media – can pay dividends.

Chosen well, a promotional gift will last much longer than a tweet or status update, and can’t be closed with a click of a mouse or simply ignored.

Rather, it can complement and enhance social media activity by offering a unique opportunity for businesses and brands to not only get their name out there – but also to keep it there.

In fact, recent research by the BPMA revealed that 94% of consumers remember the advertiser who gave them a product, or the product advertised, after they have had the item for six months. In addition nearly two-fifths (39%) said they were more likely to use a business that has given them a promotional product when the need for the advertised product or service arises, rather than a similar business that has not given anything.

The key is to choosing the right product for the brand and its target audience, whether this means a branded novelty or commemorative item to tie in with a high profile event such as a major sporting tournament or royal wedding, a useful product for the consumer that can be printed with a hashtag, QR code or web address, or a functional business item such as a branded desk accessory to reinforce a corporate message, contact details or campaign.

A high quality product that is useful to the recipient will be kept by them, in effect becoming a silent marketing tool that provides ongoing brand awareness. It can help to boost social media followers and online interaction and give customers an opportunity to enthuse about a brand’s generosity and share the promotion across their social networks both personal and professional.

Here are a few examples of what can be achieved and how:

1. To grow a business; why not give away a product to the next 100 people to Facebook ‘like’ on a social media page?
2. To engage consumers; offer a free product to people who respond to a question or request a sample via an online or social media channel
3. to reward customers – consider a higher-end gift for specific groups of customers to encourage loyalty to the brand.

There is a wealth of promotional products available for businesses or brands wanting to use them in their marketing campaigns. So picking the right one can be a bit of a minefield. Here are some of our top tips on sourcing merchandise.

Define the audience, objectives and budget. What is the campaign hoping to achieve – brand awareness, increase in sales, a rise in followers, engagement with Facebook ‘likers’, a simple thank you to customers?

Make sure the product is relevant, useful, or topical and ‘of the moment’ to ensure it is retained and not discarded

Identify the information about the brand that must be communicated – is there a call to action?

Assess what information would be useful to have from the recipients, if it was possible to obtain it. Look at gathering customer data in exchange for the giveaway

Pinpoint what recipients should ideally think about the company or brand after the event or promotion is finished. Will the chosen product deliver this?

Set out the branding and delivery requirements

Ask for proof of the supplier’s ethical, environmental and compliance policies and accreditation

Establish whether the supplier is a member of the British Promotional Merchandise Association for peace of mind.

Promotional Products Week takes place from September 15th – 19th 2014 and is being run by the British Promotional Merchandise Association (BPMA). It will include activity from the 600 plus BPMA members, including open days, events and hospitality, new product launches and special offers, as well as the BPMA Student Design Innovation Awards, which are run in conjunction with Brunel University.

Source: Promotional Marketing