GOOARN STOKE!

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Lifelong Stoke City supporter Stephenie Altham from AdGiftsOnline Limited had a Birthday and Christmas surprise when the company was the Official Match Sponsor for the Stoke City versus West Bromwich Albion match on 28th December.

AdGiftsOnline used the event to launch their fresh new brand identity to the 28500 fans at Britannia Stadium on the main and pitch-side screens. Steph’s day got even better when she went on to the pitch before kick off to meet the 2 Captains and match officials followed by Manager Mark Hughes in the dugout. She later named Mame Biram Diouf as the Man of the Match.

Her absolute highlight was discovering that she was sat next to the Stoke City Legend, Terry Conroy, for lunch. Steph saw Terry score the winning goal for Stoke against Chelsea in the 1972 League Cup Final at Wembley, which gave the pair plenty to talk about.

Managing Director, Tony Altham, said, “It was a pleasure to support our Premiership football team and we enjoyed meeting the captains and awarding Mame Biram Diouf with the Man of the Match trophy.”

“The sponsorship allowed AdGiftsOnline to showcase our new branding to thousands of people in our city and reinforced our position as a long established local promotional merchandise distributor.  All that said however, meeting Terry Conroy and seeing Steph chatting with one of her all time footballing heroes was a wonderful surprise bonus.  The day ended perfectly with another win for Stoke City“.

WIN 250 ELLIE POO PADS FOR A SCHOOL!

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Happy Friday Folks!

Earlier in the week, we showed you our Ellie Poo range and told you a bit about World Elephant Day | August 12, 2014.

AdGiftsOnline are proud supporters of this day and we’ve come up with our own competition. We want students from all over the UK to design their own elephant.

The winner will have their artwork featured on the cover of 250 Ellie Poo pads for their school!

You have until 12th September, 2014 to get your entries in.

This is the perfect boredom-buster for all kids through the 6 weeks!

Elephant Competition
Here’s the template:

World_Elephant_Day_Outline
If you have any questions about this competition or wish to order any of our Ellie Poo products, please contact us at sales@adgiftsonline.com

Old meets new: how to grow, engage and reward in the digital age

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Gordon Glenister, chairman of the BPMA.

Gordon Glenister, Director General of the BPMA.

The digital age has changed the way consumers work, shop and play: but as recent World Cup fever has shown, people still love a freebie – face paint, hand clappers, horns, squeezy footballs and the like, says Gordon Glenister, director-general of the BPMA and organiser of Promotional Products Week 2014

The digital age has changed the way consumers work, shop and play and as a result marketing budgets are increasingly focused on internet and mobile marketing, SEO and social media.

But, as recent World Cup fever has shown, consumers still love a freebie and the UK (and indeed the world) has been awash with face paint, hand clappers, horns, squeezy footballs and the like.

After all, who didn’t see England flags attached to car windows and bunting hanging from trees and balconies? World Cup excitement – and World Cup promotional merchandise – was everywhere.

Today, social media plays a big part in the professional and personal lives of many; but the daily influx of tweets, Facebook updates and LinkedIn posts means the subtle marketing messages they contain can often be missed and the hoped-for increase in brand awareness, ‘likes’ or sales fails to materialise. This is where the combination of the old and the new – promotional merchandise and social media – can pay dividends.

Chosen well, a promotional gift will last much longer than a tweet or status update, and can’t be closed with a click of a mouse or simply ignored.

Rather, it can complement and enhance social media activity by offering a unique opportunity for businesses and brands to not only get their name out there – but also to keep it there.

In fact, recent research by the BPMA revealed that 94% of consumers remember the advertiser who gave them a product, or the product advertised, after they have had the item for six months. In addition nearly two-fifths (39%) said they were more likely to use a business that has given them a promotional product when the need for the advertised product or service arises, rather than a similar business that has not given anything.

The key is to choosing the right product for the brand and its target audience, whether this means a branded novelty or commemorative item to tie in with a high profile event such as a major sporting tournament or royal wedding, a useful product for the consumer that can be printed with a hashtag, QR code or web address, or a functional business item such as a branded desk accessory to reinforce a corporate message, contact details or campaign.

A high quality product that is useful to the recipient will be kept by them, in effect becoming a silent marketing tool that provides ongoing brand awareness. It can help to boost social media followers and online interaction and give customers an opportunity to enthuse about a brand’s generosity and share the promotion across their social networks both personal and professional.

Here are a few examples of what can be achieved and how:

1. To grow a business; why not give away a product to the next 100 people to Facebook ‘like’ on a social media page?
2. To engage consumers; offer a free product to people who respond to a question or request a sample via an online or social media channel
3. to reward customers – consider a higher-end gift for specific groups of customers to encourage loyalty to the brand.

There is a wealth of promotional products available for businesses or brands wanting to use them in their marketing campaigns. So picking the right one can be a bit of a minefield. Here are some of our top tips on sourcing merchandise.

Define the audience, objectives and budget. What is the campaign hoping to achieve – brand awareness, increase in sales, a rise in followers, engagement with Facebook ‘likers’, a simple thank you to customers?

Make sure the product is relevant, useful, or topical and ‘of the moment’ to ensure it is retained and not discarded

Identify the information about the brand that must be communicated – is there a call to action?

Assess what information would be useful to have from the recipients, if it was possible to obtain it. Look at gathering customer data in exchange for the giveaway

Pinpoint what recipients should ideally think about the company or brand after the event or promotion is finished. Will the chosen product deliver this?

Set out the branding and delivery requirements

Ask for proof of the supplier’s ethical, environmental and compliance policies and accreditation

Establish whether the supplier is a member of the British Promotional Merchandise Association for peace of mind.

Promotional Products Week takes place from September 15th – 19th 2014 and is being run by the British Promotional Merchandise Association (BPMA). It will include activity from the 600 plus BPMA members, including open days, events and hospitality, new product launches and special offers, as well as the BPMA Student Design Innovation Awards, which are run in conjunction with Brunel University.

Source: Promotional Marketing

Let’s Do Business with AdGiftsOnline

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Last Thursday saw the AdGiftsOnline team at the prestigious networking event, Let’s Do Business.

The exhibition took place at Uttoxeter Racecourse and pulled businesses from all corners of Staffordshire and presented them with an opportunity to meet each other, enquire about services and to sell their products.

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Many of the guests who visited our stand took home one of our very popular ‘Keep Calm & Buy Shoes’ printed cotton shoppers, full of goodies such a 50g promotional chocolate bars (some which included winning tickets), 3D engraved light-up keyrings and the ever popular jelly beans.

The day was a perfect opportunity to not only showcase some of our low cost promotional giveaways and our luxury executive gifts, but for us to also offer out our advice, recommendations and business merchandising solutions. You heard it here first folks, AdGiftsOnline – Business Gift Sourcing ~MADE EASY!

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